People agree that Dan Ariely is a pretty cool professor teaching a pretty rad class: “A Beginner’s Guide to Irrational Behavior”.

To review some of the reasons why we love Professor Dan Ariely:
1) He builds toy robots

Robots are generally considered rational beings
2) He uses classy words like “Loins” (at 2:36)
A Preview to “A Beginner’s Guide to Irrational Behavior” from Advanced Hindsight on Vimeo.
3) He uses relatable daily scenarios to teach important lessons, like when you put on your hilarious “I’m-eating-birthday-cake” face
The “what-the-hell” Effect from Advanced Hindsight on Vimeo.
4) Considering you just stuffed your face with cake, he reminds you to stick to your diet by using cash instead of credit cards. NO MUFFIN FOR YOU, SIR!
The Pain of Paying from Advanced Hindsight on Vimeo.
5) He knows I only “borrowed” those colorful Post-Its from the office for a “really important weekend project”.

Leads to 
Photo credit: http://iruntheinternet.com/04380
Distance from Cash from Advanced Hindsight on Vimeo.
6) He knows there is nothing more powerful than “The IKEA Effect”:

Take my own recipe “Breakfast Protein Cupcake Creation-Thingy”: I think it’s amazing, but my colleague David thinks “It tastes like chalk” >> 
Behold my AMAZING CHALKY CREATION.
The IKEA Effect from Advanced Hindsight on Vimeo. I try to do at least one thing every day that inspires the move at 0:53
Now you are convinced to take Dan Ariely’s course: “A Beginner’s Guide to Irrational Behavior”!


