Kurt Apen joins the Coursera team as a veteran consumer technology marketing leader who has spent the last 20 years building global brands. Most recently Kurt has been leading teams at The Walt Disney Company for the Playdom business unit, where his focus has been on building global mass market audiences for the company’s social and mobile free-to-play games, including a several of top ten app store titles.
In addition, Kurt spent over a decade at eBay where he focused on brand and marketplace development. He led multiple marketing teams including marketing strategy and planning, consumer marketing, loyalty and CRM. Kurt started with eBay as the first marketing hire for eBay Motors in 2001. eBay Motors quickly emerged as the most visited automotive website, consistently making it one of the company’s top grossing categories—even with negative sentiment about buying and selling used cars online. Later in his eBay career, Kurt led the creation of eBay Bucks, a loyalty program which contributed significantly to the eBay marketplace turnaround from 2009-2011.
Kurt has an MBA from Harvard Business School and a BS in Economics from the University of Pennsylvania’s Wharton School.