By Anthony Tattersall, VP Enterprise EMEA
When the World Economic Forum asked businesses how they would respond to COVID-19 last year, 84 percent said they would increase the rate of automation and digitalization. As a result, workforce upskilling and reskilling within the enterprise has become an urgent priority. This trend has been widely adopted by organisations across Europe, Middle East and Africa (EMEA), as businesses work to create better economic opportunities for employees.
In the first half of 2021, more than 130 companies across EMEA have launched, renewed or expanded their Coursera for Business licences to provide employees with the critical skills needed to ensure future success and deliver a positive business impact. This includes 54 new customers like Lycamobile, Checkatrade, Eurowag, and Scania.
The Coursera for Business platform features world-class content and approximately 5,000 courses. In the first half of the year, enrollment in EMEA increased by 44.3% year-on-year as companies doubled down on their digital transformation efforts, including demand for technology, data science, and business skills.
‘Our partnership with Coursera adds to our employees’ seamless learning experience, enriching customer, technical and human-centric skills, and contributing to personal and professional growth’, said Navanit Narayan, Lyca Group CEO.
‘As part of our digital transformation journey, we are delighted to partner with Coursera to support our employees in their upskilling and reskilling journey’, said Rowan Laurence, Engineering Director at Checkatrade.
We have also recently launched new platform innovations, including Academies and SkillSets. These resources are helping organizations target the right skills for their employees, whilst benchmarking and measuring the impact of their upskilling.
In EMEA, WPP’s AI Academy for example, is upskilling the workforce with critical digital skills, helping agencies within the WPP group like Mindshare and Xaxis drive greater value for customers. The Academies are powered by recent platform innovations known as SkillSets. These are expert-curated, AI-driven content recommendations which help employees develop skills for specific roles. Ericsson and Sber are among the first to adopt SkillSets in EMEA.
With the business landscape changing at an unprecedented rate, access to high-quality online learning will be critical in helping employees develop the right skills. It is an honor to partner with leading companies across EMEA as they navigate the challenges and opportunities presented by the new digital economy.
Learn more about Coursera for Business today.