By Marni Baker Stein, Chief Content Officer, Coursera
Today, Unilever, one of the world’s leading suppliers of beauty and wellbeing, personal care, home care, nutrition, and ice cream products, is joining our partner community and launching two data analyst entry-level Professional Certificates in supply chain and digital marketing.
Supply chain analytics roles in the U.S. alone are expected to grow by 18% over the next decade while marketing analyst roles are projected to increase by 21% during the same period*. Unilever’s new programs are designed to help learners of all backgrounds with no college degree or prior industry experience prepare for in-demand entry-level positions.
Designed to each take four months to complete, both programs teach foundational concepts and tools before immersing learners into real-world, hands-on projects. The coursework is grounded in data methodologies, teaching learners to strategically approach each problem while also thinking long-term. To set completers up for success, the final course of each program focuses on effective self-marketing and job-search skills.
“Unilever’s commitment is to equip all employees with a future-fit skill set by 2025 with our Future of Work Programme. We see meaningful work as everyone’s right. We’re taking big steps to equip our own people and others for the future,” said Morgan Vawter, Global Vice President of Data & Analytics at Unilever.
Supply Chain Data Analyst Professional Certificate
Prepare for entry-level supply chain, inventory, logistics, demand planning, business, or ERP data supply chain analyst roles.
Learn how to:
- Pinpoint opportunities and minimize risk for the entire supply chain.
- Use SQL, Python, or Excel to assess scenarios, evaluate outcomes, and visualize insights.
- Leverage supply chain models to evaluate and optimize the flow of goods, information, and cost.
- Build accurate plans and forecasts.
- Apply technical tools such as AI-power projections and data lakes to streamline operations and process large amounts of data.
Digital Marketing Analyst Professional Certificate
Prepare for entry-level digital marketing, digital marketing data analyst, SEO, content marketing, or CRM roles.
Learn how to:
- Use marketing planning frameworks to develop digital marketing campaigns.
- Segment customers and create customer journey maps.
- Utilize Google Analytics 4 for SEO analysis, custom reports, and conversion events.
- Analyze data to unearth actionable insights and increase overall performance, including ROI.
- Leverage marketing automation tools to scale campaigns.
We’re honored to offer learners worldwide access to Unilever’s expertise. With its powerful supply chain and innovative digital marketing initiatives, Unilever reaches 3.4 billion people daily with its 400+ brands. Now, anyone, anywhere can learn from this iconic industry leader.
Ready to start your new data analyst career in supply chain or digital marketing? Enroll in Unilever’s supply chain or digital marketing program today.
*Lightcast™. (2023), Job Postings report (July 2022 – June 2023). Retrieved July 2023.